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ATOM 1.0Media interviews – how you can learn from my mistakes
When our Social PR platform was featured as a cover story in our local News Ltd Metropolitan Daily newspaper, we were all thrilled… But I made some rookie mistakes that you can learn from! Here are some things I ‘shoulda’…Continue reading
Posted in Entrepreneur, Public Relations, Social Media, Social PR, Uncategorized
Tagged Interview Tips, Media Coverage, Media Interviews, Media Training, social media tips
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Crickets. The sound of a dud press release
You’ve crafted a press release and invested your time and effort sending it out to your media list and social media networks. But you hear nothing back. Crickets. No journalist calls and no one picks it up and runs with…Continue reading
Posted in Entrepreneur, Public Relations, Social Media, Social PR
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Social media is a runaway train, but what a ride!
According to Gideon Haigh in Crikey , “The proportion of Australians who read a daily newspaper, and who watch an evening news, are roughly half those of 30 years ago.” He went on to say: “Social media is revolutionising traditional media’s forms…Continue reading
Posted in Online Media Monitoring, Public Relations, Social Media, Social PR
Tagged best practice PR, press release, press release template, social monitoring
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3 Rules for Great PR Results
How do you make sure your story cuts through the hundreds of press releases landing in a journalist’s inbox every week? Apart from the obvious need to have a story that grabs their attention, here are three short pointers that…Continue reading
Posted in Public Relations, Social Media, Social PR
Tagged press release, press release template
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Online Newsrooms driving new trend in PR and media relations
Keeping up with the pace of PR today is mind-boggling. Whether you’re working in an agency or take care of PR within your organisation, you need multiple skills – more than would be possible in any one individual! You need…Continue reading
Posted in Online Media Monitoring, Public Relations, Social Media, Social PR
Tagged digital pr, newsrooms, PR tactics, press release, public relations, SMR, social media monitoring, social media release, social media tips
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PR execs walk content tightrope to feed online beast
In a world where 100,000 Tweets are posted every 6 seconds, the average PR executive needs to juggle many balls, while walking a tightrope. They, and their marketing confreres, need to create large amounts of high quality content on a…Continue reading
Posted in Public Relations, Social Media, Social PR
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Online Comments – the new talkback radio
Our guest blogger, Tia Psaras, loves people, and she loves to talk. A self-confessed ‘motor mouth’, her strong opinions are tempered by tact, good manners, empathy and genuine interest in what others have to say. Here she gives her advice on…Continue reading
Posted in Public Relations, Social Media, Social PR, Uncategorized
Tagged social media best practice, social media tips
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Media whirlwind calm before storm
By Guest Blogger Tia Psaras It’s as though Looney Tunes’ Tazzy Devil, Taz himself, flew into town and tore the media landscape to shreds. We all knew this day would come, but it took me by surprise nonetheless. How about…Continue reading
Posted in Public Relations, Social Media, Social PR
Tagged Adelaide, blogger, Fairfax, media jobs, Mumbrella, News Ltd, PR jobs
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Entrepreneurs learn secrets of PR pitching
Last week I was thrilled to present a press release writing workshop for the 10 companies that have won a spot in the ANZ Innovyz START program. This is something unique in Australia – the entrepreneurs have converged on Adelaide…Continue reading
Posted in Uncategorized
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True influencers in Australian social media hard to find
Social media influence used to be measured in terms of how many followers you had, but times are changing and the weight of numbers alone is not enough. If you’re a professional communicator, whether you work in-house or in an…Continue reading
Posted in Glen Frost, PR Report, Public Relations, Social PR, Uncategorized
Tagged measuring influence, social media monitoring, social media research, social pr, Twitter analysis
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